Hoptellectual: Brilliant Mind(s) and the Next Big Idea

Working for a minor league baseball team, we are always striving to come up with the next big idea to blow our fans away and possibly garner national media attention. It’s a business that survives by being relevant and unique from all of the other entertainment options in town. When we dig through the piles of abstract thoughts our staff generates during offseason brainstorming sessions and strike a nugget of a golden idea, we begin shaping it, crafting a refined vision out of the raw material. By the time the idea is released to the press, its original source is long lost—no one remembers who came up with it and everyone had a hand in its development. In the end all that matters is the idea itself and its effects on the world. (Take the jump to read on.)